One of the hottest cultural trends of the last few years, immersive art is taking over, baby. But this season, it’s not just any old gallery or museum that is commanding sell-out runs. From free multisensory experiences to Instagrammable rooms and disruptive shows shining a light on legendary artists, I’ve rounded up the very best immersive art exhibitions that you won’t want to miss in 2023.
One of the best interactive exhibitions on the list, Frameless Marble Arch will have you immersed in iconic masterpieces from Surrealism to Abstract and the Romantics. The designers have really done this space justice, from the motion sensors which will have you changing the artwork, to the mirrored floors that reflect stunning pieces all around you. What else can you expect from the UK’s first permanent large-scale digital art exhibition? Themed rooms with unique interpretations from the likes of Kandinsky, Monet and Rembrandt.
📅: open now
📍: 6 Marble Arch, London W1H 7AP
🚉: Marble Arch station
New on the list for 2023, the Twist Museum near Oxford Street is a playground of illusions. Created with the help of artists, neuroscientists and philosophers, this impressive space features everything from mirrored hallways to spaces filled with hanging lights and interactive exhibits. Don’t miss this immersive art gallery in London.
📅: open now
💸: adult tickets from £23.50
📍: 248 Oxford Street, London W1C 1DH
🚉: Oxford Circus station
One for all you ASMR lovers out there, this unique showcase is hands-on… literally. Using sound, touch and movement, The World of ASMR is the first of its kind to explore Autonomous Sensory Meridian Response in such a creative way. You’ll be greeted by satisfying visuals, make your way through different rooms, and – my highlight – end up in the huge cushioned area that’s filled with screens and headphones so that you can immersive yourself in the most cosy way. I may have nodded off for a second… Tickets for the Design Museum exhibition start from £9.50 on weekdays, with discounts available for students, families and other concessions.
📅: open until April 2023
💸: From £9.50
📍: Design Museum, 224-238 Kensington High St, London W8 6AG
🚉: Kensington Olympia or High Street Kensington stations
When it comes to free immersive art exhibitions in London, The Outernet is my first port of call. Located at Tottenham Court Road’s Now Building, this stunning installation brings music, art and entertainment together through a series of giant outdoor screens that are available to the public. Better yet, those of you after a party can head to HERE at Outernet; the massive underground venue that combines cutting-edge audio and video, and plays host to big name DJs through the year.
📅: open now
📍: Charing Cross Road, London WC2H 8LH
🚉: Tottenham Court Road station
Didn’t manage to get a ticket to this much-anticipated showcase? Yayoi Kusama’s sell-out run at the Tate Modern is still going into 2023. Expect a multisensory environment, combining the worlds of technology, art and design. You’ll learn all about the Japanese icon’s life, before experiencing two rooms; one a sparkling light and hanging chandelier installation; the other an Instagrammable room of mirrors with light reflected off water and walls… both well worth the wait. Hungry? There’s even a two-course lunch inspired by the iconic artworks.
📅: open now until August 2023
💸: £10 or free for members , £35 for exhibition entry and two-course lunch
📍: Tate Modern, Bankside, London SE1 9TG
🚉: Blackfriars, Southwark or London Bridge stations
If you’re looking to book the best art exhibitions in 2022, then this one should be on your radar. Prepare for a unique take on the greatest masterpieces from Frida Kahlo and Diego Rivera, complete with life-sized pieces, Insta-worthy scenes, virtual reality elements and video-mapped artworks. Whether you’re a fan of Frida or just looking to try something new, this unique retrospective is certain to be one for your to-do list.
📅: open now
💸: from £19.90 per adult and £11.50 per child
📍: Retail Park, Unit 1 Canada Water, Surrey Quays Rd, London SE16 2XU
🚉: Canada Water station
Inviting you to step inside some of the most famous paintings in the world (ok not, quite literally), this tribute to the iconic painter is a stunner. You’ll start off with video footage and an exhibition of Van Gogh’s notable works like the Sunflower series, before learning all about his life in the Netherlands and France. Finish your journey with projections that flood entire rooms full of The Starry Night, The Yellow House and more – you can expect all the archetypal works like never before seen.
📅: open now
💸: from £27
📍: 106 Commercial Street, London. E1 6LZ
🚉: Old Street or Shoreditch High Street stations